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A bad web site is like a grumpy salesperson.

 — Jakob Nielsen


Services | Web design & development

Design / layout

Web design is a specialised subset of graphic design, and it requires a precise knowledge and understanding of the medium. Our web designers have tertiary training specifically in web design and many years of experience. When 2am designs your site, you can rest assured that it has been designed taking all necessary steps to ensure it's a successful and appropriate web design. Read more about our web design services.

Information architecture

The way that users interact with websites means that information needs to be grouped and laid out precisely, using a mixture of common sense and observation. Information architecture covers aspects of the site such as the sitemap, as well the visual design.

Content structuring & formatting

Because the internet is unlike any other medium, content needs to be written especially, and laid out in such a way that it is immediately understandable. This includes things like language style, use of bullet points and headings, and linking.

Page construction (HTML standards compliant, using efficient methods).

The underlying structure of a page is important - it can have major impacts on Search Engine Optimisation, how usable the site is, whether it's accessible by users with poor vision or mobility, and how fast it loads. We use the most effective, up-to-date, best-practice methods to construct sites for our clients.

Custom scripting & other programming

When a design calls for a special display feature, we have the knowledge and experience in-house to recommend the best way to achieve it. We are able to provide custom programming services to enhance Flux CMS features to be exactly what you need.


E-commerce might be increasingly common, but it's not easy to produce an effective site to sell your products online. We have over 10 years experience in eCommerce and develop solutions that work.

Content management system solutions

Our in-house CMS, Flux, has been developed with the utmost attention to detail to make it the simplest comprehensive system currently available in Australia. With WYSIWYG editing, simple file upload without the hassle of FTP, and code that is W3C standards-compliant, amongst many other features, it's easier than ever to get a website that works for you.

Site testing prior to release

Not all browsers are created equal - we test our developed sites prior to release to ensure they work as designed across the most common browsers, as well as a few less-common browsers.